Our story

Founded in 2020 by co-founders Max and Glenn, Subi's mission is clear: to enhance the lives of everyday Australians by providing access to financial wellness and freedom. Born out of a determination to address the challenging financial environment faced by many in 2020, Subi is built on the belief that everyone deserves a brighter financial future. Our commitment to this mission remains unwavering, and we look forward to assisting millions of Australians on their path to financial success.